Unleash your team’s

Sales Strengths

Delivering Transformational
Sales Performance

Free Sales Effectiveness Scan

  • 1 hour live facilitated sales scan session in Teams
  • Clear overview of all sales effectiveness indicators
  • Map out your key opportunities for improvement

What we do

We believe most people, teams and organizations have more dormant than missing sales strengths. Our mission is unleashing your sales strengths – as an organization, team and individual.

With more than 20 years of experience we’ve helped hundreds of salespeople, managers, and teams in the Netherlands and Europe significantly increase their sales with our sales management consulting services, sales training and sales coaching.

Sales Performance Improvement for Your Company

While our approach with every client is unique, our services tend to fall into these categories:

Improve Sales Performance

Sales Consulting

Many factors affect sales performance—the people, process, organizational structure, technology and more. We’ll analyze your organization using our Sales Fishbone Model, uncover your greatest areas for potential improvement, and together with you build a roadmap for growth to get there.

We help sales managers create a way of working that makes the sales team’s strengths productive and their weaknesses irrelevant.

Drive Real Behavior Change and Results

Sales Training

We deliver training that drives real behavior change and results. Our suite of training programs cover everything from prospecting to consultative selling to negotiation to sales and strategic account management. Learn more.

We focus on behavior change; consulting, training and coaching are the vehicles. We praise, encourage and remind people to ensure that learning happens over time to drive behavior change and top performance.

Key Account Management

Sales Team Coaching

Selling more to existing accounts is one of the biggest untapped growth opportunities in most organizations.

We can help you develop a repeatable process to grow accounts, adapted to the unique challenges of your complex sales—long sales cycles, high value, complex offerings, multiple decision makers…. We specialize in working with sales  teams that face complex sales opportunities at their key accounts.

4 Steps of a Transformational Experience

Sales training and performance improvement is not a one off event. It’s an ongoing process to improve sales skills, knowledge, and results. With a learning and reinforcement system that drives real behavior change and unleashes sales potential.


Analyze the Current Sales Situation

What are the performance and behavior gaps? What are the root-causes of this situation? Who/how can we best impact the key drivers? We always involve both sales management and sales people in our analysis to create first-line awareness and a sense of urgency, which is key to any change program.

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Co-Design the Future Sales Solution

Much of your sales training success is determined before you begin. Set the table for success and ensure that you’re teaching the right people the right things to achieve your goals.


Deliver the best action-learning Sales Training

Custom programs, tools, and reinforcement make training relevant and engaging for the greatest impact. Our facilitators flexibly adapt the training to ensure all questions get answered. 

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Enable and Coach Sales Success

From one-on-one and group coaching to measurement and performance support, we make sure training sticks, behaviors change, and learning gets applied on-the-job until there is measurable behaviour and performance improvement.

Enable your sales team’s full potential

with Consal


  • 50 years of combined experience
  • Training programs designed for you
  • Real results

From Our Clients

What do our clients say about the value we add and the impact we make?

Consal co-created the tailor-made Sales Power In Motion (SPIM) sales program for our global commercial organisation, with subjects like prospecting, consultative selling, negotiation and strategic account management. Consal also facilitated our international summer school with role-plays, sales exercises, sales gaming and lots of fun.”

Jan Bart De Boer

Board Member ABN AMRO Clearing Bank NV

“Maarten, thanks for being my  challenging and supporting sales coach . I admire your energy en motivation combined with your people development skills. This really makes you a very good coach.”   

Willem Christiaan van Manen

Partner, Deloitte Consulting

“Consal facilitated the leadership development program of our Commercial Management Team. In a series of sessions we focused on inspiring people and drive behavior change while keeping an eye on results. Through their impactful strength-based coaching and guidance in leadership competency development we reached the next level of our sales effectiveness within Aviko BV.

Bert-Jan Loman

Managing director AVIKO BV

“Dear Robert, to be honest – having been a sales trainer myself – at first I doubted the value of a training for me. But now I have no doubt at all: the team and I really learned a lot today. You are doing this very good. I highly respect you.”

Wim Gelders

Sales Director, Akka Technologies Benelux

Have we sparked your interest?

If you want to know more or have any questions about our services or would like to schedule a video or f2f appointment, do not hesitate to contact us.


Maarten +31 6 41 72 57 55