We help your sales team accelerate and reach the next level

Where should you focus to unleash sales performance?

Most leaders have no shortage of ideas for what they need to do to improve sales. With so many options—people, structure, process, compensation, management, training—it’s difficult to pinpoint exactly what to do to raise the bar on performance.

With our experienced sales consultants we can help you analyze your current situation, determine which paths will lead to significant increases in sales performance, and support and coach you team with implementing the new way of working.

As Consal trainers, facilitators and coaches we have:

  • Role experience (Sales Director/Leadership roles)
  • Industry experience
  • Specialist skill set (e.g. coaching, mentoring, facilitation)
  • Independence (i.e. not in the account team – able to provide challenge and insight)
  • An ‘external’ perspective to challenge them and their account teams.

Sell your socks off

There is no one right way to sell.  Salespeople get the best results by building on who they already are. We will help you to do just that.

Sales Consulting

We adapt and integrate Sales Best Practices into your Business

We approach each sales performance improvement project as an organizational change management process, organized into distinct phases, with clear success criteria in each phase, as follows.

With this model we enable clients to achieve consistently high quality results, and more rapidly. In addition, it provides clients with an effective implementation of improved practices, methods and tools, which make a sustainable difference in business results, long after the initial project.

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Sales Process Optimization

Build buyer-alignment, best practices and continuous improvement into your standard way of working

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Sales Strengths, DiSC Type

Most intrinsic energy and development opportunity is in people’s strengths. Sell more using your Sales Strengths

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Sales and Marketing Alignment

Increase commercial effectiveness by bridging the divide and facilitate seamless client-solution centric collaboration


Opportunity Coaching

Improve the win-probability and learn by observing effective sales coaching methods and behaviors


Whiteboard Selling

Stop death by powerpoint. Use whiteboard drawing and visual storytelling to enable interactive, engaging conversations

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Sales Effectiveness Analysis

Which key sales effectiveness drivers can facilitate growth? Build a roadmap for growth and development

Sales Training

Maintaining competitive advantage is essential in today’s highly challenging business environment.

A strong sales team is one of the most important tools which help companies to stay ahead of the game. The competence of the salesperson, in a B2B environment, is the most significant element prompting prospects’ decisions to buy. To increase your team’s skill level we believe in building on sales strengths. —

Effective Sales Training to cover every stage of the sales process.

From prospecting and opportunity management to consultative selling, negotiation, account development, and sales management, our suite of sales training programs has your sales team covered. We’ve trained many sellers, sales managers, leaders, and professionals to help them improve sales skills and increase sales significantly.

Our vision on training

Training is not our focus. Behavior change is. Management should be involved in the training program (design, follow-up and transfer). Transfer of insights from the training to actions in the workplace is a common thread of the program. Groups of max. 10 participants ensure interactivity and active involvement without ‘hiding’. The training will have a positive, confrontational style


Sales Activator Game

We developed a interactive & fun selling game to practice and teach the most important sales principales

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Sales Leadership

Learn to create thriving sales culture, lead by example and share your best practice


Team Selling

Combine the account team’s knowledge to develop a working sales strategy while teambuilding 


Consultative SPIN Selling

We use the SPIN methodology to pratice and improve your sales techniques by asking key golden questions


Strategic Account Management

Learn how to build new and deepen existing relationships with clients and nurture them into strategic, long-lasting accounts. 

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Lead Generation

Learn strategies for  lead generation and nurturing, getting most out of referrals, build trust, loyalty and relationship


Closing the Sale

Proactively take ownership for moving the sales (buying) process forward and helping the client to take the best decision for him

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Sales Negotiations

Create a negotiation strategy and use the right tactics. Master fee negotiation skills. Handle typical negotiation pitfalls.

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Develop a compelling pitch to get client meetings. Make impact by presenting challenging insights.


Our Training Approach

Customization:  We tailor content, facilitation and program set up  to make the training relevant and effective.

Tools: We provide pragmatic tools and easy to use concepts to put their learnings into practice

Action Learning:  Role-play exercises and custom case studies allow your team to practice new skills based on scenarios relevant to your company. Participants will have the opportunity to put their learnings into practice between training days.

Learning System: Live classroom and on the job training, F2F sales coaching, virtual instructor-led training.

Sales Coaching

As your Sales coach we will embrace the following roles & responsibilities

  • The Critical Friend
    Be a sounding board for Sales Leader and account team on critical decisions, team development
    Bringing an independent perspective to the account team
  • Strategic Advisor
    Provide insights that challenge the team to be bold and ambitious in their account strategy
    Help the team to build deep personal & professional client relationships
  • Mentor
    Share experiences, personal insight and provide appropriate advice  
    Prepare client meetings together
    Facilitate multi-disciplinary discussions to better understand and anticipate to client priorities  
    Drive accountability and momentum within the account team through follow-up sessions
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Personal Sales Coaching

On-line coaching sessions helping to identify and maximize your Sales Strengths and offering personalized, practical advice

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Sales Performance Coaching

Managing the sales team pipelines, reviewing opportunities and coaching sales professionals effectively


Time-Management Coaching

Learn to recognize and eliminate Time wasters,  spend your time more productively using the 80/20 rule, form time-saving ‘Atomic Habits’

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Sales Team Coaching

Lead members of account teams effectively, maximize motivation, energy, and execution for growing their accounts


Opportunity Coaching

A powerful, disciplined Coach-the-Sale coaching cadence with the pursuit team generating ideas and driving opportunities 


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Sales Manager Coaching

Enable Sales Manager to build business plans, manage sales team pipelines, retain talent and developing their coaching skills