For a leading advisor in risk, pension and health solutions, we organised a 4-day consultative selling training, supplemented with individual coaching sessions. The focus was on cross- and upselling, SPIN selling, introducing value propositions and C-level introductions. With interactive role-playing, practical exercises and team building, participants learned how to conduct customer conversations more strategically and introduce colleagues effectively. Realistic cases and fun elements made the training dynamic and impactful. The result? More self-confidence, better customer conversations and a stronger commercial mindset within the team.